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Our Story

Umafiato - a brand born out of a deep passion for fine craftsmanship, elegant designs, and pushing boundaries in fashion. Through our efforts, we also want to celebrate the incredible skill of Indian artisans, whose talents bring our creative visions to life.

 

After completing my master’s at NUS Business School, Singapore, and gaining experience in corporate sales, I decided to follow my true passion. Inspired by my love for fashion, craftsmanship, and travel, I set out to create designs that tell unique stories and help individuals stand out with sophisticated elegance.
 

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(Surbhi, Founder, Umafiato)

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In the realm of craftsmanship, every detail tells a story. At Umafiato we take pride in the art behind our products, and how raw materials are molded to bag companions offering superlative quality and function. A practice, a culture followed with the highest integrity by our artists, every piece made has a history involved through their years of practice and the timeless designs, finding a place in your hearts and life. 

Crafting plans and designing prototypes are integral stages of our process, but the crux lies in selecting the ideal material to achieve that impeccable Umafiato. Our team invests significant effort in this selection process, meticulously shortlisting from several options. We ensure that what you carry embodies: durability and comfort, all while making a strong style statement. 

 

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Our Process

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UMAFIATO, 2024, Mumbai.

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